Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
10K Runner, Couch to 10K Run
10K Trainer: 0 to 5K to 10K
26/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Couch to 5K to Marathon”
Has a subtitle
“10K Trainer: 0 to 5K to 10K”
23/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “10k”.
First paragraph is 445 characters.
Opens with a tight hook
First paragraph is 192 characters.
3,965 characters.
Enough substance
3,696 characters.
21 bullet lines, 17 paragraph breaks.
Easy to scan
34 bullet lines, 17 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
2 iPad screenshots.
3.68 average.
Rating of 4.5 or higher
4.91 average.
200 ratings.
Enough ratings to be trusted
38,763 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 44 days ago.
Updated recently
Last update 38 days ago.
359 characters of release notes.
Release notes say something
Generic notes: “Minor updates & bug fixes.”
2 languages.
Localised listing
1 language.
322 MB.
Reasonable download size
170 MB.