Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Dollar Tree
Family Dollar11/30 characters used.
Uses the 30 characters
13/30 characters. A brand this well known can afford a short title.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“Shopping”
Has a subtitle
“Shopping”
8/30 characters used.
Uses the 30 characters
8/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 389 characters.
Opens with a tight hook
First paragraph is 213 characters.
1,293 characters.
Enough substance
1,799 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 11 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.18 average.
Rating of 4.5 or higher
4.80 average.
475 ratings.
Enough ratings to be trusted
655,227 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 24 days ago.
Updated recently
Last update 45 days ago.
Generic notes: “• Bug Fixes • Performance Enhancements • UI Improvements”
Release notes say something
Generic notes: “• Updated Features • Performance Enhancements • Bug fixes”
1 language.
Localised listing
1 language.
83 MB.
Reasonable download size
85 MB.