Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
ADESA
CarMax Auctions5/30 characters used.
Uses the 30 characters
15/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“The New Way to Buy Wholesale”
Has a subtitle
Could not read the store page.
28/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 245 characters.
Opens with a tight hook
First paragraph is 191 characters.
927 characters.
Enough substance
420 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
4 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
2.78 average.
Rating of 4.5 or higher
1.80 average.
154 ratings.
Enough ratings to be trusted
5 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 5 days ago.
Updated recently
Last update 241 days ago.
Generic notes: “• Miscellaneous performance improvements and bug fixes”
Release notes say something
Generic notes: “Responsiveness and audio improvements.”
1 language.
Localised listing
1 language.
82 MB.
Reasonable download size
1 MB.