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Two listings. One rope.

Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.

SIMPL
NCCN Guidelines®
SIMPL icon

SIMPL

Medical

4,601m52/100 · Base Camp
Full audit →
+177 m ahead
NCCN Guidelines® icon

NCCN Guidelines®

Clinical Guidelines

4,778m54/100 · Base Camp
Full audit →
Section by section
29
Title ▶
65
79
◀ Subtitle
74
45
Description ▶
63
64
Screenshots ▶
72
33
◀ Ratings
14
76
◀ Freshness
34
44
Reach
44
The numbers
4.06Rating3.58
16Ratings24
6Screenshots4
3 days agoLast update6 mo ago
1Languages0
37 MBSize118 MB
Keywords in title + subtitle

Only SIMPL

Both fight for

No overlap. These two are not chasing the same searches.

Only NCCN Guidelines®

Check by check
Fix

5/30 characters used.

Title
Uses the 30 characters
Improve

16/30 characters used.

Fix

Title is the name alone.

Title
Carries a keyword, not only a brand
Improve

Title is the name alone.

Good

No filler words.

Title
No wasted words
Good

No filler words.

Good

“Medical”

Subtitle
Has a subtitle
Good

“Clinical Guidelines”

Fix

7/30 characters used.

Subtitle
Uses the 30 characters
Improve

19/30 characters used.

Good

No words repeated from the title.

Subtitle
Adds new keywords
Improve

Repeats title words: “guidelines”.

Good

First paragraph is 205 characters.

Description
Opens with a tight hook
Fix

First paragraph is 416 characters.

Fix

205 characters.

Description
Enough substance
Good

2,674 characters.

Fix

0 bullet lines, 0 paragraph breaks.

Description
Easy to scan
Improve

0 bullet lines, 5 paragraph breaks.

Fix

No user counts, press or awards mentioned.

Description
Shows social proof
Good

Mentions users, ratings, press or awards.

Improve

6/10 iPhone screenshots.

Screenshots
Fills the 10 screenshot slots
Improve

4/10 iPhone screenshots.

Good

First screenshots are portrait.

Screenshots
Portrait panels up front
Good

First screenshots are portrait.

Fix

0 iPad screenshots.

Screenshots
iPad screenshots
Good

4 iPad screenshots.

Fix

4.06 average.

Ratings
Rating of 4.5 or higher
Fix

3.58 average.

Fix

16 ratings.

Ratings
Enough ratings to be trusted
Fix

24 ratings.

No data

No recent written reviews available.

Ratings
Recent reviews are positive
No data

No recent written reviews available.

Good

Last update 3 days ago.

Freshness
Updated recently
Fix

Last update 166 days ago.

Fix

Generic notes: “Improvements to the assessment feedback experience.”

Freshness
Release notes say something
Fix

Generic notes: “Clinical Guidelines Now include interactive Navigator”

Fix

1 language.

Reach
Localised listing
Fix

0 languages.

Good

37 MB.

Reach
Reasonable download size
Good

118 MB.