Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
BatChat - Encrypted Messenger
Seagull IMBatChat - Encrypted Messenger
Private Chat for Business
29/30 characters used.
Uses the 30 characters
10/30 characters used.
Keyword part: “Encrypted Messenger”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Private Chat for Business”
Has a subtitle
Could not read the store page.
25/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 183 characters.
Opens with a tight hook
First paragraph is 105 characters.
2,024 characters.
Enough substance
1,566 characters.
0 bullet lines, 7 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.49 average.
Rating of 4.5 or higher
3.61 average.
98 ratings.
Enough ratings to be trusted
46 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 13 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “1.Fixed known bugs and optimized performance.”
Release notes say something
Generic notes: “===== New Content ===== Fix known bugs”
2 languages.
Localised listing
3 languages.
276 MB.
Reasonable download size
234 MB.