Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Only Spill
Both fight for
No overlap. These two are not chasing the same searches.
Only Mastodon
9/30 characters used.
Uses the 30 characters
8/30 characters used.
Keyword part: “App”.
Carries a keyword, not only a brand
Title is the name alone.
Contains filler: “app”.
No wasted words
No filler words.
“Conversation & Community”
Has a subtitle
Could not read the store page.
24/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 15 characters.
Opens with a tight hook
First paragraph is 175 characters.
455 characters.
Enough substance
2,958 characters.
5 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 26 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.55 average.
Rating of 4.5 or higher
4.55 average.
1,636 ratings.
Enough ratings to be trusted
13,480 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 0 days ago.
Updated recently
Last update 54 days ago.
Generic notes: “Bug fixes and performance improvements.”
Release notes say something
114 characters of release notes.
1 language.
Localised listing
46 languages.
217 MB.
Reasonable download size
110 MB.