Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
iSecurity: Total Protection
Instant Cleaner -Clean StorageInstant Cleaner -Clean Storage
Cleanup Photos&Videos,Contacts
27/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Total Protection”.
Carries a keyword, not only a brand
Keyword part: “Clean Storage”.
No filler words.
No wasted words
No filler words.
“Private, Safe, Secret & Secure”
Has a subtitle
“Cleanup Photos&Videos,Contacts”
30/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 47 characters.
Opens with a tight hook
First paragraph is 121 characters.
1,901 characters.
Enough substance
1,971 characters.
13 bullet lines, 6 paragraph breaks.
Easy to scan
24 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshot is landscape.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.35 average.
Rating of 4.5 or higher
4.63 average.
5,556 ratings.
Enough ratings to be trusted
7,127 ratings.
Last 36 written reviews average 2.5★.
Recent reviews are positive
Last 40 written reviews average 3.4★.
Last update 164 days ago.
Updated recently
Last update 1038 days ago.
Generic notes: “Fix bugs”
Release notes say something
Generic notes: “- Bug Fixes and Performance Improvements”
10 languages.
Localised listing
8 languages.
53 MB.
Reasonable download size
115 MB.