Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
iSecurity: Total Protection
Private, Safe, Secret & Secure
27/30 characters used.
Uses the 30 characters
14/30 characters used.
Keyword part: “Total Protection”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Private, Safe, Secret & Secure”
Has a subtitle
Could not read the store page.
30/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 47 characters.
Opens with a tight hook
First paragraph is 341 characters.
1,901 characters.
Enough substance
2,007 characters.
13 bullet lines, 6 paragraph breaks.
Easy to scan
0 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshot is landscape.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.35 average.
Rating of 4.5 or higher
3.77 average.
5,556 ratings.
Enough ratings to be trusted
552 ratings.
Last 36 written reviews average 2.5★.
Recent reviews are positive
Last 18 written reviews average 1.2★.
Last update 164 days ago.
Updated recently
Last update 896 days ago.
Generic notes: “Fix bugs”
Release notes say something
Generic notes: “- bug fixes;”
10 languages.
Localised listing
7 languages.
53 MB.
Reasonable download size
30 MB.