Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
iSecurity: Total Protection
iProtect: Security & PrivacyiSecurity: Total Protection
Private, Safe, Secret & Secure
27/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Total Protection”.
Carries a keyword, not only a brand
Keyword part: “Security & Privacy”.
No filler words.
No wasted words
No filler words.
“Private, Safe, Secret & Secure”
Has a subtitle
Could not read the store page.
30/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 47 characters.
Opens with a tight hook
First paragraph is 80 characters.
1,901 characters.
Enough substance
2,105 characters.
13 bullet lines, 6 paragraph breaks.
Easy to scan
14 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshot is landscape.
Portrait panels up front
First screenshot is landscape.
5 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.35 average.
Rating of 4.5 or higher
4.35 average.
5,556 ratings.
Enough ratings to be trusted
48 ratings.
Last 36 written reviews average 2.5★.
Recent reviews are positive
No recent written reviews available.
Last update 164 days ago.
Updated recently
Last update 168 days ago.
Generic notes: “Fix bugs”
Release notes say something
Generic notes: “Fix bugs”
10 languages.
Localised listing
9 languages.
53 MB.
Reasonable download size
36 MB.