Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
30/30 characters used.
Uses the 30 characters
16/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“By creation date and advanced”
Has a subtitle
“The contacts app you'll love”
29/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “contacts”.
First paragraph is 48 characters.
Opens with a tight hook
First paragraph is 229 characters.
589 characters.
Enough substance
2,962 characters.
5 bullet lines, 6 paragraph breaks.
Easy to scan
26 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.45 average.
Rating of 4.5 or higher
4.37 average.
151 ratings.
Enough ratings to be trusted
1,135 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 699 days ago.
Updated recently
Last update 19 days ago.
Generic notes: “Support for latest devices.”
Release notes say something
475 characters of release notes.
16 languages.
Localised listing
7 languages.
2 MB.
Reasonable download size
101 MB.