Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
WhatsApp Messenger
Dual App - Duo Web Scanner18/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “Duo Web Scanner”.
No filler words.
No wasted words
Contains filler: “app”.
“Simple. Reliable. Private.”
Has a subtitle
“Dual App Backup Deleted Msgs”
26/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “dual”, “app”.
First paragraph is 331 characters.
Opens with a tight hook
First paragraph is 45 characters.
2,382 characters.
Enough substance
3,180 characters.
2 bullet lines, 19 paragraph breaks.
Easy to scan
10 bullet lines, 18 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.68 average.
Rating of 4.5 or higher
4.00 average.
18,696,692 ratings.
Enough ratings to be trusted
932 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 23 days ago.
Generic notes: “We update the app regularly to fix bugs, optimize performance and impr…”
Release notes say something
168 characters of release notes.
39 languages.
Localised listing
20 languages.
367 MB.
Reasonable download size
53 MB.