Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
FlightAware Flight Tracker
Airplane & flight tracker
Only FlightAware Flight
Both fight for
Only FlightStats
26/30 characters used.
Uses the 30 characters
11/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Airplane & flight tracker”
Has a subtitle
“Real-Time Flight Status”
25/30 characters used.
Uses the 30 characters
23/30 characters used.
Repeats title words: “flight”, “tracker”.
Adds new keywords
No words repeated from the title.
First paragraph is 388 characters.
Opens with a tight hook
First paragraph is 91 characters.
1,211 characters.
Enough substance
1,402 characters.
7 bullet lines, 5 paragraph breaks.
Easy to scan
14 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.86 average.
Rating of 4.5 or higher
4.83 average.
387,658 ratings.
Enough ratings to be trusted
79,400 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 7 days ago.
Updated recently
Last update 702 days ago.
216 characters of release notes.
Release notes say something
Generic notes: “zendesk help url updated”
14 languages.
Localised listing
1 language.
94 MB.
Reasonable download size
26 MB.