Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Chipotle
Five Guys Burgers & Fries8/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
25/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Mexican Food Pickup & Delivery”
Has a subtitle
“Easier Ordering”
30/30 characters used.
Uses the 30 characters
15/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 114 characters.
Opens with a tight hook
First paragraph is 163 characters.
1,114 characters.
Enough substance
1,037 characters.
16 bullet lines, 3 paragraph breaks.
Easy to scan
0 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.68 average.
Rating of 4.5 or higher
4.93 average.
1,875,719 ratings.
Enough ratings to be trusted
284,331 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 1 days ago.
Generic notes: “Bug fixes and performance improvements.”
Release notes say something
Generic notes: “This version includes a bug fix and performance improvements.”
1 language.
Localised listing
1 language.
186 MB.
Reasonable download size
67 MB.