Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Dropbox: Cloud Storage Backup
Google CloudDropbox: Cloud Storage Backup
File Transfer & Photo Drive
29/30 characters used.
Uses the 30 characters
12/30 characters used.
Keyword part: “Cloud Storage Backup”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“File Transfer & Photo Drive”
Has a subtitle
Could not read the store page.
27/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 312 characters.
Opens with a tight hook
First paragraph is 103 characters.
2,545 characters.
Enough substance
734 characters.
5 bullet lines, 5 paragraph breaks.
Easy to scan
5 bullet lines, 2 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
3.41 average.
910,779 ratings.
Enough ratings to be trusted
103 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 6 days ago.
Updated recently
Last update 7 days ago.
178 characters of release notes.
Release notes say something
Generic notes: “• Bug fixes and performance improvements.”
20 languages.
Localised listing
11 languages.
229 MB.
Reasonable download size
117 MB.