Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Dropbox: Cloud Storage Backup
Box: The power of Content + AIBox: The power of Content + AI
Intelligent Content Management
Both fight for
No overlap. These two are not chasing the same searches.
29/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Cloud Storage Backup”.
Carries a keyword, not only a brand
Keyword part: “The power of Content + AI”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Intelligent Content Management”
Could not read the store page.
Uses the 30 characters
30/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “content”.
First paragraph is 312 characters.
Opens with a tight hook
First paragraph is 224 characters.
2,545 characters.
Enough substance
2,816 characters.
5 bullet lines, 5 paragraph breaks.
Easy to scan
28 bullet lines, 10 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.76 average.
910,779 ratings.
Enough ratings to be trusted
190,503 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 6 days ago.
Updated recently
Last update 7 days ago.
178 characters of release notes.
Release notes say something
155 characters of release notes.
20 languages.
Localised listing
20 languages.
229 MB.
Reasonable download size
353 MB.