Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Dropbox: Cloud Storage Backup
File Transfer & Photo Drive
29/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Cloud Storage Backup”.
Carries a keyword, not only a brand
Keyword part: “Upload & Sign Docs”.
No filler words.
No wasted words
No filler words.
“File Transfer & Photo Drive”
Has a subtitle
“Sign PDFs & Contracts”
27/30 characters used.
Uses the 30 characters
21/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “sign”.
First paragraph is 312 characters.
Opens with a tight hook
First paragraph is 303 characters.
2,545 characters.
Enough substance
3,940 characters.
5 bullet lines, 5 paragraph breaks.
Easy to scan
42 bullet lines, 13 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.87 average.
910,779 ratings.
Enough ratings to be trusted
828,766 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 6 days ago.
Updated recently
Last update 15 days ago.
178 characters of release notes.
Release notes say something
Generic notes: “This release includes regular bug fixes to improve your experience.”
20 languages.
Localised listing
13 languages.
229 MB.
Reasonable download size
91 MB.