Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Dropbox: Cloud Storage Backup
MEGA: Encrypted Cloud StorageDropbox: Cloud Storage Backup
File Transfer & Photo Drive
29/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Cloud Storage Backup”.
Carries a keyword, not only a brand
Keyword part: “Encrypted Cloud Storage”.
No filler words.
No wasted words
No filler words.
“File Transfer & Photo Drive”
Has a subtitle
“Private cloud & file sharing”
27/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “cloud”.
First paragraph is 312 characters.
Opens with a tight hook
First paragraph is 177 characters.
2,545 characters.
Enough substance
2,701 characters.
5 bullet lines, 5 paragraph breaks.
Easy to scan
15 bullet lines, 13 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.61 average.
910,779 ratings.
Enough ratings to be trusted
107,379 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 6 days ago.
Updated recently
Last update 6 days ago.
178 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and performance improvements.”
20 languages.
Localised listing
19 languages.
229 MB.
Reasonable download size
388 MB.