Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Picnic: Supermarket & Recipes
Groceries & recipes delivered
Only Thuisbezorgd.nl
Both fight for
No overlap. These two are not chasing the same searches.
Only Picnic
15/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Supermarket & Recipes”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Groceries & recipes delivered”
Could not read the store page.
Uses the 30 characters
29/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “recipes”.
First paragraph is 245 characters.
Opens with a tight hook
First paragraph is 219 characters.
1,514 characters.
Enough substance
2,246 characters.
9 bullet lines, 5 paragraph breaks.
Easy to scan
0 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.73 average.
Rating of 4.5 or higher
4.51 average.
8,909 ratings.
Enough ratings to be trusted
155 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 2 days ago.
776 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and performance improvements.”
11 languages.
Localised listing
3 languages.
311 MB.
Reasonable download size
151 MB.