Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Alipay - Simplify Your Life
汽车之家-5亿人都在用的汽车App27/30 characters used.
Uses the 30 characters
17/30 characters used.
Keyword part: “Simplify Your Life”.
Carries a keyword, not only a brand
Keyword part: “5亿人都在用的汽车App”.
No filler words.
No wasted words
No filler words.
“Lifestyle”
Has a subtitle
Could not read the store page.
9/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 77 characters.
Opens with a tight hook
First paragraph is 21 characters.
533 characters.
Enough substance
857 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
2 bullet lines, 3 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
5 iPad screenshots.
2.86 average.
Rating of 4.5 or higher
4.50 average.
4,258 ratings.
Enough ratings to be trusted
2,445 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 11 days ago.
Updated recently
Last update 5 days ago.
118 characters of release notes.
Release notes say something
Generic notes: “优化产品性能，修复若干已知问题。”
3 languages.
Localised listing
1 language.
491 MB.
Reasonable download size
342 MB.