Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Vanguard: Save, Invest, Retire
Fidelity Investments30/30 characters used.
Uses the 30 characters
20/30 characters used.
Keyword part: “Save, Invest, Retire”.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 171 characters.
Opens with a tight hook
First paragraph is 112 characters.
1,279 characters.
Enough substance
3,862 characters.
7 bullet lines, 7 paragraph breaks.
Easy to scan
8 bullet lines, 15 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.65 average.
Rating of 4.5 or higher
4.79 average.
177,484 ratings.
Enough ratings to be trusted
3,335,805 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 8 days ago.
214 characters of release notes.
Release notes say something
234 characters of release notes.
1 language.
Localised listing
1 language.
220 MB.
Reasonable download size
390 MB.