Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
WordPress – Website Builder
Universe Website BuilderWordPress – Website Builder
Design a site, build a blog
27/30 characters used.
Uses the 30 characters
24/30 characters used.
Keyword part: “Website Builder”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Design a site, build a blog”
Has a subtitle
Could not read the store page.
27/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 182 characters.
Opens with a tight hook
First paragraph is 216 characters.
962 characters.
Enough substance
3,998 characters.
0 bullet lines, 5 paragraph breaks.
Easy to scan
27 bullet lines, 13 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.62 average.
Rating of 4.5 or higher
4.53 average.
22,274 ratings.
Enough ratings to be trusted
9,821 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 59 days ago.
158 characters of release notes.
Release notes say something
Generic notes: “Improvements to in-app support system and bug fixes”
30 languages.
Localised listing
1 language.
239 MB.
Reasonable download size
291 MB.