Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
WordPress – Website Builder
Design a site, build a blog
27/30 characters used.
Uses the 30 characters
12/30 characters used.
Keyword part: “Website Builder”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Design a site, build a blog”
Has a subtitle
“Google Workspace Admin App”
27/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “google”, “admin”.
First paragraph is 182 characters.
Opens with a tight hook
First paragraph is 193 characters.
962 characters.
Enough substance
646 characters.
0 bullet lines, 5 paragraph breaks.
Easy to scan
3 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.62 average.
Rating of 4.5 or higher
1.74 average.
22,274 ratings.
Enough ratings to be trusted
515 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 708 days ago.
158 characters of release notes.
Release notes say something
Generic notes: “Improved app stability for iOS 18.”
30 languages.
Localised listing
26 languages.
239 MB.
Reasonable download size
63 MB.