Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Mountain America CU
Goldenwest Mobile Banking19/30 characters used.
Uses the 30 characters
25/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
“Finance”
7/30 characters used.
Uses the 30 characters
7/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 9 characters.
Opens with a tight hook
First paragraph is 330 characters.
1,095 characters.
Enough substance
1,052 characters.
16 bullet lines, 1 paragraph breaks.
Easy to scan
19 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.74 average.
Rating of 4.5 or higher
4.83 average.
30,155 ratings.
Enough ratings to be trusted
24,262 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 23 days ago.
Updated recently
Last update 15 days ago.
378 characters of release notes.
Release notes say something
180 characters of release notes.
2 languages.
Localised listing
1 language.
129 MB.
Reasonable download size
180 MB.