Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Mountain America CU
UCCU Mobile19/30 characters used.
Uses the 30 characters
11/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
“Finance”
7/30 characters used.
Uses the 30 characters
7/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 9 characters.
Opens with a tight hook
First paragraph is 95 characters.
1,095 characters.
Enough substance
464 characters.
16 bullet lines, 1 paragraph breaks.
Easy to scan
10 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.74 average.
Rating of 4.5 or higher
4.42 average.
30,155 ratings.
Enough ratings to be trusted
5,957 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 23 days ago.
Updated recently
Last update 36 days ago.
378 characters of release notes.
Release notes say something
Generic notes: “Feature enhancements and bug fixes”
2 languages.
Localised listing
6 languages.
129 MB.
Reasonable download size
137 MB.