Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Secret Browser
Dark Browser- Private&Secure14/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Private&Secure”.
No filler words.
No wasted words
No filler words.
“Dedicated Private Web Browsing”
Has a subtitle
“Dark Mode Web Browser”
30/30 characters used.
Uses the 30 characters
21/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “dark”, “browser”.
First paragraph is 250 characters.
Opens with a tight hook
First paragraph is 140 characters.
3,997 characters.
Enough substance
1,935 characters.
19 bullet lines, 24 paragraph breaks.
Easy to scan
1 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.48 average.
Rating of 4.5 or higher
4.37 average.
2,476 ratings.
Enough ratings to be trusted
1,208 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 417 days ago.
Updated recently
Last update 820 days ago.
65 characters of release notes.
Release notes say something
Generic notes: “fix bugs”
1 language.
Localised listing
7 languages.
156 MB.
Reasonable download size
96 MB.