Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
19/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Roster Calendar”.
No filler words.
No wasted words
No filler words.
“Shift Worker Calendar”
Has a subtitle
“Calendar for shift workers”
21/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “calendar”.
First paragraph is 33 characters.
Opens with a tight hook
First paragraph is 52 characters.
3,929 characters.
Enough substance
3,421 characters.
29 bullet lines, 33 paragraph breaks.
Easy to scan
32 bullet lines, 25 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.75 average.
Rating of 4.5 or higher
4.52 average.
1,801 ratings.
Enough ratings to be trusted
141 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 6 days ago.
Updated recently
Last update 106 days ago.
385 characters of release notes.
Release notes say something
Generic notes: “Minor fixes”
12 languages.
Localised listing
13 languages.
33 MB.
Reasonable download size
44 MB.