Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
SafeNet MobilePASS
EquateAccessOnly SafeNet MobilePASS
Both fight for
No overlap. These two are not chasing the same searches.
Only EquateAccess
18/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Productivity”
Has a subtitle
“Multifactor authentication”
12/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 412 characters.
Opens with a tight hook
First paragraph is 225 characters.
872 characters.
Enough substance
1,623 characters.
6 bullet lines, 2 paragraph breaks.
Easy to scan
6 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
2/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
1 iPad screenshots.
iPad screenshots
0 iPad screenshots.
2.28 average.
Rating of 4.5 or higher
1.28 average.
114 ratings.
Enough ratings to be trusted
215 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “This release includes security fixes and stability improvements.”
Release notes say something
242 characters of release notes.
1 language.
Localised listing
22 languages.
3 MB.
Reasonable download size
133 MB.