Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Vestiaire Collective: Buy+Sell
MR PORTER: Shop men’s fashionVestiaire Collective: Buy+Sell
Luxury Fashion Marketplace
Only Vestiaire Collecti
Both fight for
30/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Buy+Sell”.
Carries a keyword, not only a brand
Keyword part: “Shop men’s fashion”.
No filler words.
No wasted words
No filler words.
“Luxury Fashion Marketplace”
Has a subtitle
Could not read the store page.
26/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 58 characters.
Opens with a tight hook
First paragraph is 491 characters.
2,534 characters.
Enough substance
2,336 characters.
12 bullet lines, 18 paragraph breaks.
Easy to scan
11 bullet lines, 7 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.49 average.
Rating of 4.5 or higher
4.90 average.
15,740 ratings.
Enough ratings to be trusted
23,072 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 4 days ago.
180 characters of release notes.
Release notes say something
Generic notes: “We've fixed some bugs and introduced some performance improvements.”
9 languages.
Localised listing
6 languages.
234 MB.
Reasonable download size
276 MB.