Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
22/30 characters used.
Uses the 30 characters
19/30 characters used.
Keyword part: “Shift Calendar”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Customize, Organize, Plan Life”
Has a subtitle
“Shift Worker Calendar”
30/30 characters used.
Uses the 30 characters
21/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 39 characters.
Opens with a tight hook
First paragraph is 33 characters.
1,996 characters.
Enough substance
3,929 characters.
0 bullet lines, 9 paragraph breaks.
Easy to scan
29 bullet lines, 33 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.77 average.
Rating of 4.5 or higher
4.75 average.
7,508 ratings.
Enough ratings to be trusted
1,801 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 108 days ago.
Updated recently
Last update 6 days ago.
Generic notes: “Fixed issues and improved app performance.”
Release notes say something
385 characters of release notes.
1 language.
Localised listing
12 languages.
14 MB.
Reasonable download size
33 MB.