Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
ICCU Mobile Banking
Westmark Credit Union Mobile19/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
Could not read the store page.
7/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 130 characters.
Opens with a tight hook
First paragraph is 176 characters.
130 characters.
Enough substance
552 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
8 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.88 average.
Rating of 4.5 or higher
4.84 average.
79,392 ratings.
Enough ratings to be trusted
5,374 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 9 days ago.
Updated recently
Last update 15 days ago.
180 characters of release notes.
Release notes say something
180 characters of release notes.
1 language.
Localised listing
2 languages.
146 MB.
Reasonable download size
235 MB.