Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
21/30 characters used.
Uses the 30 characters
26/30 characters used.
Keyword part: “Book a taxi”.
Carries a keyword, not only a brand
Keyword part: “Map & Routes”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Offline maps and route planner”
Could not read the store page.
Uses the 30 characters
30/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “maps”, “route”.
First paragraph is 65 characters.
Opens with a tight hook
First paragraph is 98 characters.
3,220 characters.
Enough substance
2,441 characters.
12 bullet lines, 15 paragraph breaks.
Easy to scan
2 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.84 average.
Rating of 4.5 or higher
4.78 average.
13,585 ratings.
Enough ratings to be trusted
3,022 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 218 days ago.
335 characters of release notes.
Release notes say something
Generic notes: “Bug fixes.”
2 languages.
Localised listing
6 languages.
80 MB.
Reasonable download size
29 MB.