Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Both fight for
Only OpenTable for Rest
18/30 characters used.
Uses the 30 characters
25/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Restaurant Management Solution”
Has a subtitle
“Restaurant Management Solution”
30/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “restaurant”.
First paragraph is 99 characters.
Opens with a tight hook
First paragraph is 159 characters.
1,942 characters.
Enough substance
784 characters.
9 bullet lines, 9 paragraph breaks.
Easy to scan
0 bullet lines, 4 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
2 iPad screenshots.
4.56 average.
Rating of 4.5 or higher
3.98 average.
1,791 ratings.
Enough ratings to be trusted
417 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 11 days ago.
Updated recently
Last update 5 days ago.
144 characters of release notes.
Release notes say something
Generic notes: “Check out what's new in the latest version of OpenTable for Restaurant…”
1 language.
Localised listing
12 languages.
46 MB.
Reasonable download size
105 MB.