Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Appian
SAP Cloud for Customer6/30 characters used.
Uses the 30 characters
22/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
“Business”
8/30 characters used.
Uses the 30 characters
8/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 178 characters.
Opens with a tight hook
First paragraph is 585 characters.
640 characters.
Enough substance
1,395 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
6 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
8 iPad screenshots.
3.67 average.
Rating of 4.5 or higher
2.22 average.
40 ratings.
Enough ratings to be trusted
93 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 12 days ago.
Generic notes: “Bug fixes.”
Release notes say something
Generic notes: “NEW FEATURES • New Certificates for China region”
30 languages.
Localised listing
30 languages.
126 MB.
Reasonable download size
94 MB.