Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
18/30 characters used.
Uses the 30 characters
17/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
Could not read the store page.
7/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 168 characters.
Opens with a tight hook
First paragraph is 95 characters.
2,042 characters.
Enough substance
447 characters.
11 bullet lines, 4 paragraph breaks.
Easy to scan
8 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
4.08 average.
4,843 ratings.
Enough ratings to be trusted
2,890 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 145 days ago.
Generic notes: “This update includes general improvements, enhancements, and bug fixes…”
Release notes say something
Generic notes: “Feature enhancements and bug fixes”
2 languages.
Localised listing
5 languages.
114 MB.
Reasonable download size
45 MB.