Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
THE OUTNET:
NET-A-PORTER: Luxury FashionNET-A-PORTER: Luxury Fashion
Shop women’s luxury fashion
11/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “A-PORTER: Luxury Fashion”.
No filler words.
No wasted words
No filler words.
“LUXURY BEYOND THE SEASONS”
Has a subtitle
“Shop women’s luxury fashion”
25/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “luxury”, “fashion”.
First paragraph is 96 characters.
Opens with a tight hook
First paragraph is 79 characters.
452 characters.
Enough substance
1,733 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
28 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
10 iPad screenshots.
1.51 average.
Rating of 4.5 or higher
4.90 average.
49 ratings.
Enough ratings to be trusted
49,252 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 70 days ago.
Updated recently
Last update 4 days ago.
99 characters of release notes.
Release notes say something
Generic notes: “We've fixed some bugs and introduced some performance improvements.”
27 languages.
Localised listing
8 languages.
57 MB.
Reasonable download size
327 MB.