Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
THE OUTNET:
MR PORTER: Shop men’s fashionMR PORTER: Shop men’s fashion
Luxury clothes and watches
11/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Shop men’s fashion”.
No filler words.
No wasted words
No filler words.
“LUXURY BEYOND THE SEASONS”
Has a subtitle
“Luxury clothes and watches”
25/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 96 characters.
Opens with a tight hook
First paragraph is 491 characters.
452 characters.
Enough substance
2,336 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
11 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
9 iPad screenshots.
1.51 average.
Rating of 4.5 or higher
4.90 average.
49 ratings.
Enough ratings to be trusted
23,072 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 70 days ago.
Updated recently
Last update 4 days ago.
99 characters of release notes.
Release notes say something
Generic notes: “We've fixed some bugs and introduced some performance improvements.”
27 languages.
Localised listing
6 languages.
57 MB.
Reasonable download size
276 MB.