Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Domino's Pizza Delivery UK&ROI
Deliveroo: Food & ShoppingDeliveroo: Food & Shopping
Takeout & groceries delivered
30/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Food & Shopping”.
No filler words.
No wasted words
No filler words.
“Order pizza the easy way”
Has a subtitle
“Takeout & groceries delivered”
24/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “pizza”.
Adds new keywords
No words repeated from the title.
First paragraph is 180 characters.
Opens with a tight hook
First paragraph is 201 characters.
2,258 characters.
Enough substance
2,026 characters.
0 bullet lines, 24 paragraph breaks.
Easy to scan
15 bullet lines, 19 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
4.63 average.
676 ratings.
Enough ratings to be trusted
206,415 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 3 days ago.
275 characters of release notes.
Release notes say something
642 characters of release notes.
1 language.
Localised listing
7 languages.
112 MB.
Reasonable download size
376 MB.