Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Rota Calendar: Shift Planner
Shift Work Calendar28/30 characters used.
Uses the 30 characters
19/30 characters used.
Keyword part: “Shift Planner”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 190 characters.
Opens with a tight hook
First paragraph is 115 characters.
3,761 characters.
Enough substance
1,132 characters.
0 bullet lines, 24 paragraph breaks.
Easy to scan
0 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.67 average.
Rating of 4.5 or higher
4.57 average.
729 ratings.
Enough ratings to be trusted
68 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 114 days ago.
Generic notes: “This update brings further improvements and stability updates to the a…”
Release notes say something
Generic notes: “iOS 26 updates Library updates for improved performance Bug fixes”
1 language.
Localised listing
4 languages.
38 MB.
Reasonable download size
7 MB.