Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Rota Calendar: Shift Planner
Spark - Shift Calendar28/30 characters used.
Uses the 30 characters
22/30 characters used.
Keyword part: “Shift Planner”.
Carries a keyword, not only a brand
Keyword part: “Shift Calendar”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Customize, Organize, Plan Life”
Could not read the store page.
Uses the 30 characters
30/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 190 characters.
Opens with a tight hook
First paragraph is 39 characters.
3,761 characters.
Enough substance
1,996 characters.
0 bullet lines, 24 paragraph breaks.
Easy to scan
0 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.67 average.
Rating of 4.5 or higher
4.77 average.
729 ratings.
Enough ratings to be trusted
7,508 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 108 days ago.
Generic notes: “This update brings further improvements and stability updates to the a…”
Release notes say something
Generic notes: “Fixed issues and improved app performance.”
1 language.
Localised listing
1 language.
38 MB.
Reasonable download size
14 MB.