Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
15/30 characters used.
Uses the 30 characters
19/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Accept Credit Cards”
Has a subtitle
“Finance”
19/30 characters used.
Uses the 30 characters
7/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 265 characters.
Opens with a tight hook
First paragraph is 159 characters.
1,999 characters.
Enough substance
159 characters.
17 bullet lines, 7 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
3 iPad screenshots.
2.82 average.
Rating of 4.5 or higher
3.67 average.
61 ratings.
Enough ratings to be trusted
6 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 610 days ago.
Updated recently
Last update 787 days ago.
Generic notes: “Bug fixes and enhancements.”
Release notes say something
Generic notes: “General updates and bug fixes.”
3 languages.
Localised listing
16 languages.
43 MB.
Reasonable download size
62 MB.