Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
15/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Accept Credit Cards”
Has a subtitle
Could not read the store page.
19/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 265 characters.
Opens with a tight hook
First paragraph is 60 characters.
1,999 characters.
Enough substance
755 characters.
17 bullet lines, 7 paragraph breaks.
Easy to scan
10 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
3 iPad screenshots.
2.82 average.
Rating of 4.5 or higher
4.82 average.
61 ratings.
Enough ratings to be trusted
128,673 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 610 days ago.
Updated recently
Last update 82 days ago.
Generic notes: “Bug fixes and enhancements.”
Release notes say something
Generic notes: “General enhancements and bug fixes to continue to improve your banking…”
3 languages.
Localised listing
3 languages.
43 MB.
Reasonable download size
47 MB.