Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
10/30 characters used.
Uses the 30 characters
16/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Business”
Could not read the store page.
Uses the 30 characters
8/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 392 characters.
Opens with a tight hook
First paragraph is 318 characters.
1,917 characters.
Enough substance
1,561 characters.
12 bullet lines, 0 paragraph breaks.
Easy to scan
14 bullet lines, 4 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
5 iPad screenshots.
3.44 average.
Rating of 4.5 or higher
4.32 average.
239 ratings.
Enough ratings to be trusted
6,398 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 15 days ago.
132 characters of release notes.
Release notes say something
Generic notes: “Support for iOS/iPadOS 27 and general bug fixes”
9 languages.
Localised listing
12 languages.
41 MB.
Reasonable download size
104 MB.