Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Huntington Mobile Banking
KeyBank Mobile BankingHuntington Mobile Banking
Access bank accounts on the go
Section by section
The numbers
Keywords in title + subtitle
Check by check
25/30 characters used.
Uses the 30 characters
22/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Access bank accounts on the go”
Has a subtitle
“Online & Simple Banking”
30/30 characters used.
Uses the 30 characters
23/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “banking”.
First paragraph is 343 characters.
Opens with a tight hook
First paragraph is 202 characters.
3,689 characters.
Enough substance
2,668 characters.
27 bullet lines, 31 paragraph breaks.
Easy to scan
30 bullet lines, 20 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.84 average.
Rating of 4.5 or higher
4.72 average.
284,104 ratings.
Enough ratings to be trusted
255,727 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 10 days ago.
Generic notes: “Minor bug fixes and enhancements”
Release notes say something
187 characters of release notes.
1 language.
Localised listing
3 languages.
100 MB.
Reasonable download size
147 MB.