Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Express Scripts
TRICARE East15/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Medical”
Has a subtitle
“Medical”
7/30 characters used.
Uses the 30 characters
7/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 63 characters.
Opens with a tight hook
First paragraph is 501 characters.
742 characters.
Enough substance
501 characters.
4 bullet lines, 6 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.74 average.
Rating of 4.5 or higher
4.30 average.
427,839 ratings.
Enough ratings to be trusted
8,453 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 9 days ago.
166 characters of release notes.
Release notes say something
Generic notes: “What's New: • Updated Chat functionality • Crash fixes”
1 language.
Localised listing
0 languages.
94 MB.
Reasonable download size
173 MB.