Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Only QQ
Both fight for
No overlap. These two are not chasing the same searches.
2/30 characters used.
Uses the 30 characters
23/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “make new friends”.
No filler words.
No wasted words
Contains filler: “new”.
“Social Networking”
Has a subtitle
Could not read the store page.
17/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 8 characters.
Opens with a tight hook
First paragraph is 7 characters.
1,968 characters.
Enough substance
1,163 characters.
13 bullet lines, 23 paragraph breaks.
Easy to scan
5 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
0 iPad screenshots.
2.67 average.
Rating of 4.5 or higher
4.49 average.
9,005 ratings.
Enough ratings to be trusted
684,083 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 8 days ago.
Updated recently
Last update 108 days ago.
155 characters of release notes.
Release notes say something
Generic notes: “Hey! :) We have improved the overall performance and did some bug fix…”
2 languages.
Localised listing
12 languages.
826 MB.
Reasonable download size
200 MB.