Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Michaels Stores
BoxLunch: Pop Culture GiftsBoxLunch: Pop Culture Gifts
Shop your favorite fandoms
15/30 characters used.
Uses the 30 characters
27/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Pop Culture Gifts”.
No filler words.
No wasted words
No filler words.
“Shopping”
Has a subtitle
“Shop your favorite fandoms”
8/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 13 characters.
Opens with a tight hook
First paragraph is 413 characters.
1,478 characters.
Enough substance
1,323 characters.
0 bullet lines, 7 paragraph breaks.
Easy to scan
0 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
4.86 average.
270,881 ratings.
Enough ratings to be trusted
24,623 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 25 days ago.
142 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and enhancements”
2 languages.
Localised listing
1 language.
452 MB.
Reasonable download size
57 MB.