Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Michaels Stores
At Home Stores15/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Shopping”
Has a subtitle
Could not read the store page.
8/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 13 characters.
Opens with a tight hook
First paragraph is 16 characters.
1,478 characters.
Enough substance
606 characters.
0 bullet lines, 7 paragraph breaks.
Easy to scan
0 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
4.37 average.
270,881 ratings.
Enough ratings to be trusted
187 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 2 days ago.
142 characters of release notes.
Release notes say something
Generic notes: “- Product information and gallery updates - Improved stability - Minor…”
2 languages.
Localised listing
1 language.
452 MB.
Reasonable download size
38 MB.