Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Michaels Stores
Office Depot - Rewards & DealsOffice Depot - Rewards & Deals
Buy office & school supplies
15/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Rewards & Deals”.
No filler words.
No wasted words
No filler words.
“Shopping”
Has a subtitle
“Buy office & school supplies”
8/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “office”.
First paragraph is 13 characters.
Opens with a tight hook
First paragraph is 118 characters.
1,478 characters.
Enough substance
1,702 characters.
0 bullet lines, 7 paragraph breaks.
Easy to scan
15 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
4.76 average.
270,881 ratings.
Enough ratings to be trusted
60,337 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 5 days ago.
142 characters of release notes.
Release notes say something
188 characters of release notes.
2 languages.
Localised listing
1 language.
452 MB.
Reasonable download size
85 MB.