Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
PayByPhone Parking
ParkBoston – Boston Parking18/30 characters used.
Uses the 30 characters
27/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “Boston Parking”.
No filler words.
No wasted words
No filler words.
“The best way to park.”
Has a subtitle
“Park. Pay. Be on your way.”
21/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 144 characters.
Opens with a tight hook
First paragraph is 30 characters.
1,169 characters.
Enough substance
1,309 characters.
0 bullet lines, 13 paragraph breaks.
Easy to scan
15 bullet lines, 12 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.85 average.
Rating of 4.5 or higher
4.48 average.
761,388 ratings.
Enough ratings to be trusted
879 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 95 days ago.
169 characters of release notes.
Release notes say something
Generic notes: “Minor enhancements and bug fixes.”
10 languages.
Localised listing
6 languages.
125 MB.
Reasonable download size
118 MB.