Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Neo Mobile App
Crisis24 Horizon Mobile14/30 characters used.
Uses the 30 characters
23/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
Contains filler: “app”.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 122 characters.
Opens with a tight hook
First paragraph is 154 characters.
1,320 characters.
Enough substance
1,523 characters.
0 bullet lines, 6 paragraph breaks.
Easy to scan
9 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
2.60 average.
Rating of 4.5 or higher
3.29 average.
15 ratings.
Enough ratings to be trusted
35 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 31 days ago.
Updated recently
Last update 12 days ago.
186 characters of release notes.
Release notes say something
Generic notes: “Enhancements around feature evolution.”
11 languages.
Localised listing
31 languages.
41 MB.
Reasonable download size
89 MB.